Don’t believe everything you read!

Online advertising for tooth whitening products has become more and more popular over the last few years, but recently there have been many questions raised over the authenticity of these endorsements.

You may have seen celebrities or ‘influencers’ on social media, with their pearly white smiles, talking about products such as DIY at-home teeth whitening. The reality is that these people are unlikely to have achieved their smile without professional treatment, often with significant costs.

The Implant Centre’s Matthew Rose spoke to Dazed Digital about this recent trend, and how consumers should approach with caution and wariness.

If you’re interested in reading the article, click on the images below, and if you’d like to leave a comment, please do!

Dazed Digital - Online advertising and authenticity
Dazed Digital - Online advertising and authenticity

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